A modern sales platform for
high-value watches
Built for high-net-worth clients, advisors, and family offices
Council connects sellers with a network of 100+ verified watch dealers to secure market-leading pricing.
Complete Convenience
Our concierge provides a full white-glove service, handling all correspondence, logistics, and documentation to deliver a truly seamless experience.
Typical sales timeline is four business days.
Maximized Pricing
Our AI model powered by proprietary data identifies a cohort of dealers most likely to assign the highest value to each watch. We then conduct a controlled negotiation process to finalize each transaction at top-of-market pricing.
Realized prices on Council are 12% higher than median dealer offers.
Modernized Watch Sales
Outside of select unique pieces, most watch models are very liquid and can be sold optimally through Council.
Efficiency
Consigning a piece can take months, while sales through Council are completed in days with payment delivered in 24 hours.
Fees
Traditional models include commission fees and buyer’s premiums that total 30% or more. Council’s fee structure is streamlined to preserve more value for the seller.
Alignment
Council is not a buyer. Our sole role is to represent the seller and secure the strongest possible price on their behalf.
How we ensure safety
Verified Buyers
Only trusted dealers who have been vetted by Council are permitted on the platform.
Clear Custody
No custody of client assets by Council - watch and funds are sent directly between seller and buyer.
Insured Shipping
The buyer provides fully insured, next day shipping on every transaction.
Secure Payment
The buyer is required to provide payment via bank transfer only.
Trusted Dealer Network
A curated network of the leading watch dealers in the US.
Selection Criteria
All dealers are established secondary-market specialists, selected and vetted by Council.
Specialist Coverage
Our network includes dealers focused on specific segments, including modern, vintage, and independent brands.
Our Process
Council can work directly with clients or through advisors and family offices.
Initial Inquiry
Please submit an inquiry with details of your watch and we will reach out to you within one hour.
Valuation
We will prepare a price assessment for your watch based on recent transaction data and comps.
Buyer Negotiation
Our team will identify the top buyer across the network and negotiate the maximum price on your behalf.
Finalization
After providing details of the buyer, Council will coordinate all shipping logistics and documentation to finalize the transaction. Dealer sends payment directly to the client within 24 hours.
Advisors and Family Offices
Council is designed to operate as an extension of your advisory relationship, providing a discreet, controlled process that allows you to deliver exceptional client service without introducing operational burden or risk.
Client-first
White-glove handling that reflects the standards of private banking and family office environments. Council manages the end-to-end sale process with a discreet, personalized experience.
Seamless Integration
Council works alongside you as an execution partner, integrating into existing service models with customized workflows.
Risk-controlled
Fully insured shipping, verified buyers, direct custody transfer, and clear documentation. Built for fiduciaries who require certainty and transparency.
Featured Transactions
Top Brands
Council specializes in pieces from leading horology brands.
Audemars Piguet
Royal Oak
Royal Oak Offshore
Royal Oak Concept
Code 11.59
Patek Philippe
Nautilus
Aquanaut
Grand Complications
Complications
Calatrava
Cubitus
F.P. Journe
Souveraine
Chronometre Souverain
Elegante
Chronometre a Resonance
Centigraphe
Octa
Other Brands
Richard Mille
Rolex
Vacheron Constantin
A. Lange & Sohne
De Bethune
Others